I create data-driven, omni-channel e-commerce experiences that drive growth for CPG brands.

I create data-driven, omni-channel e-commerce experiences that drive growth for CPG brands.

I specialize in helping brands look great, speak to the right audience, and show up with impact at every touchpoint.

pst Time:

4:06 PM

WashingTon STATE
WashingTon STATE
  • Web Design & Build

    Website Support

    Email/SMS

    CRO

    Loyalty & Retention

    Google Ads

  • Web Design & Build

    Website Support

    Email/SMS

    CRO

    Loyalty & Retention

    Google Ads

The E-Commerce Unicorn Does Exist

Today’s e-commerce landscape moves fast—you need more than someone who stays in their lane. You need someone who sees the full picture, connects the dots, and drives results.

With years in UX/UI, front-end development, and digital marketing, I help brands scale smarter. I’ve launched global storefronts, built systems, and helped startups grow into multi-million dollar businesses.

Scaling smart means knowing where to invest their time and resources—I help brands do just that.

From My Clients

Peiying and her team has been instrumental in our ecommerce growth in the years we’ve worked with them. From a total site redesign in line with a brand refresh, to launching on Shopify Markets to improve our global user experience, their team has a commitment to delivering exceptional digital solutions that drive conversion. We cannot recommend them enough!

"Peiying and her team has been instrumental in our ecommerce growth in the years we’ve worked with her. From a total site redesign in line with a brand refresh, to launching on Shopify Markets to improve our global user experience, her team has a commitment to delivering exceptional digital solutions that drive conversion. We cannot recommend them enough!"

Carson Clark
Senior Manager of Digital Marketing
KORA Organics

Peiying is the strongest eCommerce operator that I've personally had the chance to work with. She is a rare blend of strategist, builder, and leader. She combines deep technical understanding with strong design sensibility and a conversion-focused mindset. That unique combination allowed her to successfully lead a cross-functional team of three developers, a UI/UX designer, and collaborate closely with our marketing team to deliver high-impact results.

Benjamin Elster
CEO and Founder
Freak Athlete

I just want to say Peiying specifically, and her team as well, have been so great to work with. Really feel like she has our best interests in mind and are an extension of DEN. I appreciate all her hard work and strategic perspectives.

Gabrielle Dalvet
HEad of Marketing
Den Outdoors
  • Shopify Plus

    Klaviyo

    ReCharge

    Prive

    LoyaltyLion

    Replo

    VWO

    HotJar

  • Shopify Plus

    Klaviyo

    ReCharge

    Prive

    LoyaltyLion

    Replo

    VWO

    HotJar