I specialize in helping brands look great, speak to the right audience, and show up with impact at every touchpoint.
The E-Commerce Unicorn Does Exist
Today’s e-commerce landscape moves fast—you need more than someone who stays in their lane. You need someone who sees the full picture, connects the dots, and drives results.
With years in UX/UI, front-end development, and digital marketing, I help brands scale smarter. I’ve launched global storefronts, built systems, and helped startups grow into multi-million dollar businesses.
Scaling smart means knowing where to invest their time and resources—I help brands do just that.
Select Brands
From My Clients
Carson Clark
Senior Manager of Digital Marketing
KORA Organics
Peiying is the strongest eCommerce operator that I've personally had the chance to work with. She is a rare blend of strategist, builder, and leader. She combines deep technical understanding with strong design sensibility and a conversion-focused mindset. That unique combination allowed her to successfully lead a cross-functional team of three developers, a UI/UX designer, and collaborate closely with our marketing team to deliver high-impact results.
Benjamin Elster
CEO and Founder
Freak Athlete
I just want to say Peiying specifically, and her team as well, have been so great to work with. Really feel like she has our best interests in mind and are an extension of DEN. I appreciate all her hard work and strategic perspectives.