About

About

I specialize in helping direct-to-consumer brands scale their online store. With a strong background in UX/UI design, a solid understanding of front-end development, paired with years of hands-on experience in the digital marketing space—I know just what it takes to scale your business holistically.

When I'm not in front of my computer, you can find me on a mountain bike.

10+ Years

10+ Years

Data-driven UX/UI design experience

Data-driven UX/UI design experience

10+ Years

10+ Years

HTML, CSS, JavaScript and Liquid experience

HTML, CSS, JavaScript and Liquid experience

8 + Years

8 + Years

Direct-to-consumer e-commerce experience with over 100+ brands

Direct-to-consumer e-commerce experience with over 100+ brands

7+ Years

7+ Years

Team leadership and managing client portfolios in a fast-paced environment

Team leadership and managing client portfolios in a fast-paced environment

I just want to say [Peiying] specifically, [and her] team as well, have been so great to work with. Really feel like [she has] our best interests in mind and are an extension of DEN. I appreciate all [her] hard work and strategic perspectives.

I just want to say [Peiying] specifically, [and her] team as well, have been so great to work with. Really feel like [she has] our best interests in mind and are an extension of DEN. I appreciate all [her] hard work and strategic perspectives.

Gabrielle Dalvet
HEad of Marketing
Den Outdoors

Services

Services

E-Commerce

E-Commerce

❋ E-Commerce Strategy & Consultancy
❋ Shopify Plus Management
❋ Webflow & Framer Development
❋ Performance Tracking Analytics
❋ Conversion Rate Optimization

Visual Design

Visual Design

❋ Creative Direction
❋ UX & Visual Design
❋ Email Design
❋ Graphic Design

Marketing

Marketing

❋ Email Marketing & Automation
❋ Google Analytics

Let's Collaborate

© Peiying Feng

2024

Let's Collaborate

© Peiying Feng

2024

Let's Collaborate

© Peiying Feng

2024