My name is Peiying Feng and for more than half a decade, I've specialized in helping DTC brands grow their online presence through visually stunning and seamless UX/UI, solid front-end development and holistic strategy.

When I'm not helping brands grow, you'll find me adventuring outdoors.

Peiying Feng

Nearly 20 Years of Hands-on Experience

From passion to nearly 10 years of professional experience in design and development, you could say I know a thing or two about building an online brand.


I believe great products deserve great visuals and an easy-to-use experience. I specialize in crafting visually stunning and user-friendly interfaces and experiences that align with business objectives. I've used many of the tools in the industry, but these are my go-to:

  • Figma
  • Photoshop
  • Illustrator

Digital Marketing

Working with over 100+ clients with different platforms means I’ve used a good chunk of the most popular marketing tools out there, including but not limited to:

  • Google Analytics
  • Google Tag Manager
  • Klaviyo
  • Unbounce
  • Meta Business Manager
  • Google Ads
  • HotJar (and similar)

Front-End Development

My professional career started with designing and developing pages for Shopify using HTML/CSS/JS/Liquid, giving me insight into what developers need. Almost a decade later, I now lead a far more talented development team in creating sustainable and scalable Shopify stores for clients, where we factor in:

  • Search Engine Optimization
  • Site Speed Optimization
  • ADA Standards
  • Scalability

Always Someone With a Plan

For the past half decade, I've held a leadership position since joining as one of the earliest employees at Superbolt Agency.

Strategic Planning

If you have a goal, I'll put together the plan. I collaborate closely with clients to understand their objectives and present tailored solutions, setting them up for both short-term wins and long-term success.

Client Management

With over seven years of experience at an agency, I have led teams and worked directly with founders and marketing directors on short and long-term projects.

Project Management

Whether resolving minor bugs or orchestrating year-long projects, I've established timelines, engaged stakeholders of various backgrounds and fields, delegated tasks, and contributed as needed to ensure timely and successful launches.

Team Management & Mentorship

I believe effective collaboration thrives on cross-team understanding and knowledge sharing. Throughout the years, I've had the pleasure of training direct reports and company-wide teams. Plus, nothing makes me more proud than seeing my direct-reports succeed.

Communication & Collaboration

When it comes to working as a team, these are the two things I value the most.


I prioritize efficiency and understanding. This means no jargon, no complexity, just clear explanations. The goal is to get things done, not to sound like a know-it-all. :)


I'm not one to sit back and wait. If there's a way I can assist you in achieving your goals, rest assured, I'll be proactively nudging stakeholders (gently) to make it happen. :)

Say hello!

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