About

With close to 10 years in digital marketing, I’ve worked with CPG brands of all sizes, crafting digital experiences that drive results.

I bring big-agency experience with a hands-on, personal approach. My core strengths are in UX/UI design, supported by a strong foundation in front-end development, email marketing, and years working in a paid social environment.

Think of me as a one-woman dream team: strategic, quick to learn, and always ready to roll up my sleeves. For anything beyond my capabilities and expertise, I work with a trusted network to bring your vision to life.

When I’m not working, you’ll probably find me on a mountain bike, skis, or somewhere deep in the mountains.

Capabilities

I know e-commerce inside and out, but I also know my limits. I'm knowledgeable about many things e-commerce, but I also team up with the right specialists when we need to go deep.

Strategy

Strategy

Brand strategy is your foundation—built to last but flexible enough to adapt, evolve, and stay ahead as the landscape shifts.

❋ Brand Strategy & Positioning
❋ Content Strategy

Visual Design

Visual Design

Strong branding builds trust and recognition. I create clear, consistent visuals that make your brand easy to remember and hard to ignore.

❋ Visual Identity
❋ Brand Guidelines
❋ Email Design
❋ Graphic Design

Web

Web

Your website should drive sales, not just exist. I team up with experts to build custom Shopify Plus, Framer and Webflow sites that are easy to manage and built to grow.

❋ UI/UX Design
❋ App Integration
❋ Store Management
❋ Conversion Rate Optimization
❋ Landing Page Design
❋ A/B Testing

Marketing

Marketing

Marketing should be holistic and measurable. I lead email strategy and partner on social and paid to keep your brand growing.

❋ Paid Advertising
❋ Affiliate Marketing
❋ Email Marketing
❋ Social Media Management

Approach

Approach

Whether it’s a one-time project or an ongoing retainer, my approach is designed to deliver meaningful impact every time.

Whether it’s a one-time project or an ongoing retainer, my approach is designed to deliver meaningful impact every time.

Discover

Discover

Everything starts with understanding your customer journey and how your brand shows up across channels. From there, I identify gaps, spot opportunities, and build with purpose.

Plan

Plan

Every project kicks off with a deep dive into your business—your goals, needs, and long-term vision. Every deliverable is intentional, aligned with your brand, and built to drive impact.

Execute

Execute

Once we have a plan, we put it into motion. My cross-channel experience means I don’t just stick to one lane—I offer the right solution at the right touchpoint.

Test & Adapt

Test & Adapt

After launch, I dig into the data to refine and optimize, because great work isn’t a one-and-done, it’s an ongoing process.

Values

I’m here to do the work and help you grow. No endless meetings, no wasted time. These are the values that drive my work.

I’m here to do the work and help you grow. No endless meetings, no wasted time. These are the values that drive my work.

People First

People First

I prioritize real relationships built on trust, clarity, and empathy. Just honest connection—for you and your customers.

And no jargon. Never any unnecessary jargon.

Quality

Quality

Great work is in the details. I focus on applying strategy to clean, on-brand design that meets your customers where they are.

Proactive

Proactive

You’re busy—let me take the reins. I don’t wait to be told what to do; I anticipate needs and move things forward.

Long-Term View

Long-Term View

Building a multi-million dollar brand sustainably means focusing on meaningful, long-term results. I balance quick wins with long-term vision—so you can grow today and keep growing tomorrow.