My name is Peiying Feng. I'm a Los Angeles-based creative director, designer & developer.

I'm passionate about applying design and developer thinking to solving problems.

I'm equally passionate about telling stories to connect with the right audiences, whether that's through a 15-second Instagram Story, a website, or with traditional pen and paper.

I currently work at SGS Agency, leading a team of copywriters, designers and developers on various marketing-related projects.

Peiying Feng


Some Relevant Keywords

  • Strategy
  • Branding & Identity
  • Visual Design
  • Illustration
  • Photography
  • Content Creation
  • UX / UI Design
  • Product Design
  • Front-end Development
  • Shopify
  • Craft CMS
Immersive Experiences
  • Interactive Installations
  • Creative Coding
  • Physical Computing

Some Brands I've Worked With

Ettitude Bankrate Fourlaps The Points Guy Ursa Major Smarty Pants

Some Press Mentions

Daily Dot Refinery29 Bustle The Next Web

Things I Value

Design is 40% execution and 60% communication.

The best work is done when all stakeholders are all on the same page, and that is done through thoughtful and clear communication.

I prioritize honesty and reliability.

I value trust and producing work that my clients value. This is why I'll always do my best to be as clear as possible upfront so there are no unexpected surprises down the road, even if sometimes that means saying no.

My Work Process

One size does not fit all.

Each project has its own level of uniquess. I believe in adjusting my process accordingly to meet your project needs. However, the general process can be summed up in four stages.

00. Discovery

During the discovery phase, I'll sit down with you to understand what you're looking for, and understand what the requirements of the project. I'll also dive further into what the story is behind you or your business.

01. Research & Strategy

I believe design is about solving problems. The best designs all have solid reasoning and research backing up each visual choice. This makes the research phase one of the most important phases.

02. Design

Based on the results of the research phase, I'll produce designs that is a reflection of this. If there is development required in the later stages, these designs will work as a blueprint.

03. Develop

This phase varies based on projects, but I'll take the designs created in the design phase and work either individually or with a team of developers to turn that design into something fully functional.

Say hello!

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Contact Me