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About

My name is Peiying Feng. I'm a Los Angeles-based creative director, digital designer & front-end developer.

I currently work at Superbolt Agency, where I specialize in helping brands design, build, optimize and grow their online stores.

When I'm not helping brands grow, I'm passionate about data visualization, interactive installations, and bridging the realm of design and technology.

Peiying Feng

Some Relevant Keywords

Visual
  • Strategy
  • Branding & Identity
  • Visual Design
  • Illustration
  • Photography
  • Content Creation
Website
  • UX / UI Design
  • Product Design
  • Front-end Development
  • Shopify
Immersive Experiences
  • Interactive Installations
  • Creative Coding
  • Physical Computing

Some Brands I've Worked With

Auto-Tune Bankrate Ettitude Fab Habitat Maiden Home Natura Real Therapy Smarty Pants Studs The Points Guy Ursa Major WTHN

Some Press Mentions

Daily Dot Refinery29 Bustle The Next Web

Things I Value

Design is 40% execution and 60% communication.

The best work is done when all stakeholders are all on the same page, and that is done through thoughtful and clear communication.

I prioritize honesty and reliability.

I value trust and producing work that my clients value. This is why I'll always do my best to be as clear as possible upfront so there are no unexpected surprises down the road, even if sometimes that means saying no.

My Work Process

One size does not fit all.

Each project has its own level of uniquess. I believe in adjusting my process accordingly to meet your project needs. However, the general process can be summed up in four stages.

00. Discovery

During the discovery phase, I'll sit down with you to understand what you're looking for, and understand what the requirements of the project. I'll also dive further into what the story is behind you or your business.

01. Research & Strategy

I believe design is about solving problems. The best designs all have solid reasoning and research backing up each visual choice. This makes the research phase one of the most important phases.

02. Design

Based on the results of the research phase, I'll produce designs that is a reflection of this. If there is development required in the later stages, these designs will work as a blueprint.

03. Develop

This phase varies based on projects, but I'll take the designs created in the design phase and work either individually or with a team of developers to turn that design into something fully functional.

Say hello!

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