About

About

With 8+ years in digital marketing, I’ve worked with some of the biggest names in DTC. Now, I enjoy helping small, purpose-driven brands grow online—without losing what makes them special.

Blending big-agency experience with a personal touch, I specialize in UX/UI design, with a strong understanding of front-end development, email marketing, and paid social to build smart, effective growth strategies.

In short, I’m a one-woman dream team—big-picture thinker, hands-on doer, with a trusted network for everything else. 

When I’m not at my desk, you’ll find me on a mountain bike, skis, or deep in the mountains.

10+ Years

10+ Years

Data-driven UX/UI design experience

Data-driven UX/UI design experience

9+ Years

9+ Years

HTML, CSS, JavaScript and Liquid experience

HTML, CSS, JavaScript and Liquid experience

9 + Years

9 + Years

Direct-to-consumer e-commerce experience with over 100+ brands

Direct-to-consumer e-commerce experience with over 100+ brands

7+ Years

7+ Years

Team leadership and client portfolio management in fast-paced environments, overseeing designers, developers, copywriters, and more

Team leadership and client portfolio management in fast-paced environments, overseeing designers, developers, copywriters, and more

I just want to say [Peiying] specifically, [and her] team as well, have been so great to work with. Really feel like [she has] our best interests in mind and are an extension of DEN. I appreciate all [her] hard work and strategic perspectives.

I just want to say [Peiying] specifically, [and her] team as well, have been so great to work with. Really feel like [she has] our best interests in mind and are an extension of DEN. I appreciate all [her] hard work and strategic perspectives.

Gabrielle Dalvet
HEad of Marketing
Den Outdoors

Values

Values

I work best with brands that keep it real—authentic, purpose-driven, and here to do the work that matters.

I work best with brands that keep it real—authentic, purpose-driven, and here to do the work that matters.

People First

People First

I focus on real relationships—built on trust, clear communication, and work that actually delivers.

Authenticity

Authenticity

I enjoy partnering with brands that stay true to their values—no fluff, no gimmicks. Just honest storytelling and intentional design, always with the customer in mind.

Quality

Quality

Great work comes from getting the details right. I focus on clear strategy and clean design that actually moves the needle.

WhAt I do

What I Do

I know e-commerce inside and out, but I also know my limits. I team up with the right specialists to make sure we get the best results—every time.

I know e-commerce inside and out, but I also know my limits. I team up with the right specialists to make sure we get the best results—every time.

Strategy

Strategy

Brand strategy is your foundation—built to last but flexible enough to adapt, evolve, and stay ahead as the landscape shifts.

❋ Brand Strategy & Positioning
❋ Content Strategy

Visual Design

Visual Design

Strong branding builds trust and recognition. I create clear, consistent visuals that make your brand easy to remember and hard to ignore.

❋ Visual Identity
❋ Brand Guidelines
❋ Email Design
❋ Graphic Design

Web

Web

Your website should drive sales, not just exist. I team up with experts to build custom Shopify Plus, Framer and Webflow sites that are easy to manage and built to grow.

❋ UI/UX Design
❋ App Integration
❋ Store Management
❋ Conversion Rate Optimization
❋ Landing Page Design
❋ A/B Testing

Marketing

Marketing

Marketing should be holistic and measurable. I lead email strategy and partner on social and paid to keep your brand growing—no guesswork.

❋ Paid Advertising
❋ Affiliate Marketing
❋ Email Marketing
❋ Social Media Management