About
With close to 10 years in digital marketing, I’ve worked with CPG brands of all sizes, crafting digital experiences that drive results.
I bring big-agency experience with a hands-on, personal approach. My core strengths are in UX/UI design, supported by a strong foundation in front-end development, email marketing, and years working in a paid social environment.
Think of me as a one-woman dream team: strategic, quick to learn, and always ready to roll up my sleeves. For anything beyond my capabilities and expertise, I work with a trusted network to bring your vision to life.
When I’m not working, you’ll probably find me on a mountain bike, skis, or somewhere deep in the mountains.
Capabilities
I know e-commerce inside and out, but I also know my limits. I'm knowledgeable about many things e-commerce, but I also team up with the right specialists when we need to go deep.
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Brand strategy is your foundation—built to last but flexible enough to adapt, evolve, and stay ahead as the landscape shifts.
❋ Brand Strategy & Positioning
❋ Content Strategy
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Strong branding builds trust and recognition. I create clear, consistent visuals that make your brand easy to remember and hard to ignore.
❋ Visual Identity
❋ Brand Guidelines
❋ Email Design
❋ Graphic Design
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Your website should drive sales, not just exist. I team up with experts to build custom Shopify Plus, Framer and Webflow sites that are easy to manage and built to grow.
❋ UI/UX Design
❋ App Integration
❋ Store Management
❋ Conversion Rate Optimization
❋ Landing Page Design
❋ A/B Testing
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Marketing should be holistic and measurable. I lead email strategy and partner on social and paid to keep your brand growing.
❋ Paid Advertising
❋ Affiliate Marketing
❋ Email Marketing
❋ Social Media Management
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Everything starts with understanding your customer journey and how your brand shows up across channels. From there, I identify gaps, spot opportunities, and build with purpose.
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Every project kicks off with a deep dive into your business—your goals, needs, and long-term vision. Every deliverable is intentional, aligned with your brand, and built to drive impact.
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Once we have a plan, we put it into motion. My cross-channel experience means I don’t just stick to one lane—I offer the right solution at the right touchpoint.
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After launch, I dig into the data to refine and optimize, because great work isn’t a one-and-done, it’s an ongoing process.
Values
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I prioritize real relationships built on trust, clarity, and empathy. Just honest connection—for you and your customers.
And no jargon. Never any unnecessary jargon.
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Great work is in the details. I focus on applying strategy to clean, on-brand design that meets your customers where they are.
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You’re busy—let me take the reins. I don’t wait to be told what to do; I anticipate needs and move things forward.
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Building a multi-million dollar brand sustainably means focusing on meaningful, long-term results. I balance quick wins with long-term vision—so you can grow today and keep growing tomorrow.