About
Founder-Level Strategy,
Operator-Level Execution
Hi, I’m Peiying Feng! I’ve spent the past decade in digital marketing, leading teams in both agency and in-house roles and partnering with a wide range of clients. I now work independently with businesses, helping them make the most of their digital channels.
I operate comfortably at both the strategic and executional level. I thrive at at setting direction, rolling up my sleeves where needed, and working closely with channel specialists to keep efforts aligned and effective. When a project calls for deeper expertise, I bring in trusted collaborators who fit your scope and budget.
Growth is an Ecosystem
As someone who started my career in UX/UI design and front-end development, I believe everything starts with the customer. Understanding their pain points and how they move across channels makes it easier to connect messaging, prioritize efforts, and build a cohesive, multi-touch journey.
My expertise lies in CRO, CRM, and e-commerce management, but I come with hands-on experience across creative, social, and paid media. That blend of technical and marketing experience allows me to collaborate seamlessly with developers, marketers, creatives, and other stakeholders. By combining cross-functional insight with a focus on outcomes, I help businesses drive results without wasted spend—which is why many of my clients continue working with me year after year.
The Right Solution For
Your Budget
From self-funded mom-and-pop shops to multi-million, VC-backed brands, I’ve worked across the spectrum. I tailor every scope to meet you where you are—grounded in what actually makes sense for your business, not a generic roadmap or one-size-fits-all approach.
That means I don’t sell or build anything without a clear path to impact. Because I run lean, I’m able to push back on work that looks impressive but doesn’t deliver, so you can redirect effort (and spend) to where it actually counts.
Services
I’m seasoned in these areas and can support you from foundational work through full-scale execution.
❋ Consulting
❋ CPG & SaaS Website Design & Development
❋ Conversion Rate Optimization
❋ Email & SMS Lifecycle Marketing
❋ Customer Retention Programs
❋ Graphic Design
S.O.S. Support
If additional support is needed, I can step in as a bridge and introduce you to trusted specialists I rely on to scale these channels effectively and strategically.
❋ Content Creation
❋ Paid Media
❋ Organic Social
❋ Product Photography