My name is Peiying Feng. I'm a Los Angeles-based creative director, designer & developer.
I'm passionate about applying design and developer thinking to solving problems.
I'm equally passionate about telling stories to connect with the right audiences, whether that's through a 15-second Instagram Story, a website, or with traditional pen and paper.
I currently work at SGS Agency, leading a team of copywriters, designers and developers on various marketing-related projects.
The best work is done when all stakeholders are all on the same page, and that is done through thoughtful and clear communication.
I value trust and producing work that my clients value. This is why I'll always do my best to be as clear as possible upfront so there are no unexpected surprises down the road, even if sometimes that means saying no.
Each project has its own level of uniquess. I believe in adjusting my process accordingly to meet your project needs. However, the general process can be summed up in four stages.
During the discovery phase, I'll sit down with you to understand what you're looking for, and understand what the requirements of the project. I'll also dive further into what the story is behind you or your business.
I believe design is about solving problems. The best designs all have solid reasoning and research backing up each visual choice. This makes the research phase one of the most important phases.
Based on the results of the research phase, I'll produce designs that is a reflection of this. If there is development required in the later stages, these designs will work as a blueprint.
This phase varies based on projects, but I'll take the designs created in the design phase and work either individually or with a team of developers to turn that design into something fully functional.
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