About

Hi there, I’m Peiying.

(pronounced: pay-ing)

I’ve spent the past decade in digital marketing, leading teams in both agency and in-house roles and partnering with a wide range of clients. I now work independently with businesses, helping them make the most of their digital channels, operating comfortably at both the strategic and executional level.

(pronounced: pay-ing)

I’ve spent the past decade in digital marketing, leading teams in both agency and in-house roles and partnering with a wide range of clients. I now work independently with businesses, helping them make the most of their digital channels, operating comfortably at both the strategic and executional level.

What I Do

While I'm fluent in all aspects of digital marketing,
these are the areas I specialize in.

Website Design & Development
Conversion Rate Optimization
Email & SMS Lifecycle Marketing
E-commerce Management
Graphic Design
Consulting

Need help with something else? I've got a strong network of experts in all aspects of digital marketing.

Working With Me Makes
A Big Difference

As someone who started my career in UX/UI design and front-end development, I believe everything starts with the customer. Understanding their pain points and how they move across channels makes it easier to connect messaging, prioritize efforts, and build a cohesive, multi-touch journey.

My expertise lies in CRO, CRM, and e-commerce management, but I come with hands-on experience across creative, social, and paid media. That blend of technical and marketing experience allows me to collaborate seamlessly with developers, marketers, creatives, and other stakeholders. By combining cross-functional insight with a focus on outcomes, I help businesses drive results without wasted spend—which is why many of my clients continue working with me year after year.

The Right Solution For
Your Budget

From self-funded mom-and-pop shops to multi-million, VC-backed brands, I’ve worked across the spectrum. I tailor every scope to based on what actually makes sense for your business, not a generic roadmap or one-size-fits-all approach.

That means I don’t sell or build anything without a clear path to impact. Because I run lean, I’m able to push back on work that looks impressive but doesn’t deliver, so you can redirect effort (and spend) to where it actually counts.

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