My name is Peiying Feng and for more than half a decade, I've specialized in helping DTC brands grow their online presence through great design, solid front-end development and holistic strategy.
When I'm not helping brands grow, I'm passionate about data visualization, exploring new technologies and adventuring outdoors.
I believe design is 60% communication and 40% execution. I'll always do my best to make sure we're all on the same page, through asking questions and spending an extra few minutes to answering complicated questions.
Your brand's success is my success. This is why I always provide recommendations in your brand's best interest, even if sometimes that means saying no to a request that will put your brand in a bad position.
Each project has its own level of uniquess. I believe in adjusting my process accordingly to meet your project needs. However, the general process can be summed up in four stages.
I sit down with you to understand your brand, and the goals of the project and business.
I believe the best designs are made with solid market research and reasoning to back up each choice. During this phase, I work with my team to research and come up with the best solutions based on your goals and budget.
My team and I produce designs based off of research and years of experience. These designs serve as a blueprint for development.
My team and I will take the design and turn it into a fully-functioning site, fully optimized with learnings from more than half a decade of experience.
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