About

About

With 8+ years in digital marketing, I’ve worked with some of the biggest names in DTC. Now, I help small, purpose-driven brands grow online—without losing what makes them special.

Blending big-agency experience with a personal touch, I specialize in UX/UI design, with a strong understanding of front-end development, email marketing, and paid social to build smart, effective growth strategies.

In short, I’m a one-woman dream team—big-picture thinker, hands-on doer, with a trusted network for everything else. 

When I’m not at my desk, you’ll find me on a mountain bike, skis, or deep in the mountains.

10+ Years

10+ Years

Data-driven UX/UI design experience

Data-driven UX/UI design experience

10+ Years

10+ Years

HTML, CSS, JavaScript and Liquid experience

HTML, CSS, JavaScript and Liquid experience

8 + Years

8 + Years

Direct-to-consumer e-commerce experience with over 100+ brands

Direct-to-consumer e-commerce experience with over 100+ brands

7+ Years

7+ Years

Team leadership and client portfolio management in fast-paced environments, overseeing designers, developers, copywriters, and more

Team leadership and client portfolio management in fast-paced environments, overseeing designers, developers, copywriters, and more

I just want to say [Peiying] specifically, [and her] team as well, have been so great to work with. Really feel like [she has] our best interests in mind and are an extension of DEN. I appreciate all [her] hard work and strategic perspectives.

I just want to say [Peiying] specifically, [and her] team as well, have been so great to work with. Really feel like [she has] our best interests in mind and are an extension of DEN. I appreciate all [her] hard work and strategic perspectives.

Gabrielle Dalvet
HEad of Marketing
Den Outdoors

Values

Values

I work best with brands that keep it real—authentic, purpose-driven, and here to make a real impact.

I work best with brands that keep it real—authentic, purpose-driven, and here to make a real impact.

People First

People First

I’m all about relationships—building trust, sparking connections, and making a lasting impact in everything I do.

Authenticity

Authenticity

I partner with brands that stay true to their values—no fluff, no gimmicks. Just honest storytelling and purposeful design that resonate, with customers always at the heart.

Quality

Quality

Great work starts with attention to detail. From strategy to design, I focus on delivering lasting results—less talk, more action.

WhAt I do

What I Do

I know e-commerce inside and out, but I also know my limits. I team up with the right specialists to make sure we get the best results—every time.

I know e-commerce inside and out, but I also know my limits. I team up with the right specialists to make sure we get the best results—every time.

Strategy

Strategy

Brand strategy is your foundation—built to last but flexible enough to adapt, evolve, and stay ahead as the landscape shifts.

❋ Brand Strategy & Positioning
❋ Content Strategy

Visual Design

Visual Design

Great branding builds trust, recognition, and connection. I create cohesive, consistent visuals that align every touchpoint, turning first impressions into lasting relationships.

❋ Visual Identity
❋ Brand Guidelines
❋ Email Design
❋ Graphic Design

Web

Web

Your website is more than a presence—it’s your strongest sales and marketing tool. I collaborate with experts to create custom, results-driven experiences on Shopify Plus and Framer for seamless management and growth.

❋ UI/UX Design
❋ App Integration
❋ Store Management
❋ Conversion Rate Optimization
❋ Landing Page Design
❋ A/B Testing

Marketing

Marketing

Marketing should be strategic and holistic. I craft clear, measurable email campaigns and partner with experts in social media and paid advertising to keep your brand visible and growing—no guesswork.

❋ Paid Advertising
❋ Affiliate Marketing
❋ Email Marketing
❋ Social Media Management

Approach

Approach

Here's my approach to successfully launching more than 100 projects of varying sizes in the last 10 years.

Here's my approach to successfully launching more than 100 projects of varying sizes in the last 10 years.

CONSULT

CONSULT

We start with a quick 15–30 minute chat to go over your project needs and see if we’re a good fit.

Discover

Discover

Every project kicks off with a deep dive into your business—goals, needs, and vision. I make sure every deliverable is purposeful, impactful, and aligned with your brand.

Collaborate

Collaborate

I work with you to shape your vision, refining every detail through collaboration. With expert execution—whether by me or trusted specialists—I ensure top quality from start to finish.

Timelines

Timelines

Project timelines are customized to the scope and depend on the info and content you provide. I’ll keep things moving smoothly every step of the way.