My name is Peiying Feng and for more than half a decade, I've specialized in helping DTC brands grow their online presence through great design, solid front-end development and holistic strategy.
When I'm not helping brands grow, I'm passionate about data visualization, exploring new technologies and adventuring outdoors.
From passion to nearly 10 years of professional experience in design and development, you could say I know a thing or two about building an online brand.
I believe a great product deserves great visuals and an easy-to-use experience. I specialize in crafting visually stunning and user-friendly interfaces and experiences, that align with business objectives. My tools of choice:
Working with over 100+ clients with different platforms means I’ve used a good chunk of the most popular marketing tools out there. Some that I use more than others include:
My professional career started with designing and developing pages for Shopify using HTML/CSS/JS/Liquid, giving me insight into what developers need. Almost a decade later, I now lead a far more talented development team in creating sustainable and scalable Shopify stores for clients, where we factor in:
For the past half decade, I've held a leadership position since joining as one of the earliest employees at Superbolt Agency.
If you have a goal, I'll put together the plan. I collaborate closely with clients to understand their objectives and present tailored solutions, setting them up for both short-term wins and long-term success.
With over seven years of experience at an agency, I have led teams and worked directly with founders and marketing directors on short and long-term projects.
Whether resolving minor bugs or orchestrating year-long projects, I've established timelines, engaged stakeholders of various backgrounds and fields, delegated tasks, and contributed as needed to ensure timely and successful launches.
I believe effective collaboration thrives on cross-team understanding and knowledge sharing. Throughout the years, I've had the pleasure of training direct reports and company-wide teams. Plus, nothing makes me more proud than seeing my direct-reports succeed.
When it comes to working as a team, these are the two things I value the most.
I prioritize efficiency and understanding. This means no jargon, no complexity, just clear explanations. The goal is to get things done, not to sound like a know-it-all. :)
I'm not one to sit back and wait. If there's a way I can assist you in achieving your goals, rest assured, I'll be proactively nudging (gently) to make it happen. :)
Have a question?
Want to work together?