My name is Peiying Feng and for more than half a decade, I've specialized in helping DTC brands grow their online presence through great design, solid front-end development and holistic strategy.

When I'm not helping brands grow, I'm passionate about data visualization, exploring new technologies and adventuring outdoors.

Peiying Feng


  • UX / UI Design
  • Conversion Rate Optimization
  • Shopify Plus Front-End Development
  • Webflow
  • Unbounce / Instapages
  • Google Analytics + Google Tag Manager
  • Email Marketing (Klaviyo, Mailchimp, etc.)
  • Strategy
  • Branding & Identity
  • Graphic Design
  • Illustration
  • Content Creation

Select Brands

Altwell Auto-Tune Bankrate Beauty Pie Bravo Sierra Den Outdoors Dieux Skin Ettitude Forme Financial Gear Junkie Harmless Harvest Kora Maiden Home Noom Odacite Provence Beauty Smarty Pants Saie Studs THMBL The Points Guy Ursa Major


Daily Dot Refinery29 Bustle The Next Web

Things I Value

Thoughtful communication

I believe design is 60% communication and 40% execution. I'll always do my best to make sure we're all on the same page, through asking questions and spending an extra few minutes to answering complicated questions.

Proactive partnership

Your brand's success is my success. This is why I always provide recommendations in your brand's best interest, even if sometimes that means saying no to a request that will put your brand in a bad position.

My Work Process

One size does not fit all.

Each project has its own level of uniquess. I believe in adjusting my process accordingly to meet your project needs. However, the general process can be summed up in four stages.

00. Discovery

I sit down with you to understand your brand, and the goals of the project and business.

01. Research & Strategy

I believe the best designs are made with solid market research and reasoning to back up each choice. During this phase, I work with my team to research and come up with the best solutions based on your goals and budget.

02. Design

My team and I produce designs based off of research and years of experience. These designs serve as a blueprint for development.

03. Develop

My team and I will take the design and turn it into a fully-functioning site, fully optimized with learnings from more than half a decade of experience.

Say hello!

Have a question?
Want to work together?

Contact Me