5 Things Every E-Commerce Website Should Have

Regardless of what industry, if you run an e-commerce website, here are 5 things you should include on your website to improve your conversions.

1. Call to actions

Call to actions are buttons or links that tell customers what actions they should take after reviewing your website. Make sure to include them in your hero sections, key sections and in the header.

2. Social proof

At the very minimum, this should be customer testimonials, which tend to perform better than press quotes.

3. Clear messaging about your offering

Provide clear explanations about what your product is, and why customers should purchase your product as opposed to competitors.

4. Beautiful imagery

They say a picture paints a thousand words. Prospecting customers aren't as invested in reading large chunks of text, so make sure to leverage appealing imagery to help break up the content. Additionally, use images to also convey your product's features.

5. Filters and search

If you have a lot of SKUs, make sure to include filters and search to help customers easily find relevant products for them.

---

Published December 3rd, 2023 Category: website Tags: e-commerce conversion rate optimization