Regardless of what industry, if you run an e-commerce website, here are 5 things you should include on your website to improve your conversions.
Call to actions are buttons or links that tell customers what actions they should take after reviewing your website. Make sure to include them in your hero sections, key sections and in the header.
At the very minimum, this should be customer testimonials, which tend to perform better than press quotes.
Provide clear explanations about what your product is, and why customers should purchase your product as opposed to competitors.
They say a picture paints a thousand words. Prospecting customers aren't as invested in reading large chunks of text, so make sure to leverage appealing imagery to help break up the content. Additionally, use images to also convey your product's features.
If you have a lot of SKUs, make sure to include filters and search to help customers easily find relevant products for them.
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