Peiying

Feng

As in who's pay-ing

for dinner. :)

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Contact

Peiying

Feng

As in who's pay-ing

for dinner. :)

About

✽

Select Work

✽

Contact

Erie Home

Erie Home

Erie Home is a nationwide roofing company generating high volumes of leads through paid media. But with disconnected pages and inconsistent tracking, there was a major opportunity to tighten the funnel and increase conversion efficiency.

Apps & Integrations

✽ Unbounce
✽ Jotform
✽ Formstack
✽ Google Tag Manager

Consistent Messaging, Better Results

I partnered with the paid ads team on the Erie Home account to redesign and optimize landing pages for better performance. We A/B tested messaging, layout, and CTAs—resulting in stronger conversion rates and higher-quality leads.

Key wins:

  1. Messaging tests showed nationwide angles outperformed seasonal or educational themes.

  2. Landing page redesign elevated brand alignment and user experience.

  3. Ad-to-landing page match boosted lead volume and improved conversion efficiency.


Consistent Messaging, Better Results

I partnered with the paid ads team on the Erie Home account to redesign and optimize landing pages for better performance. We A/B tested messaging, layout, and CTAs—resulting in stronger conversion rates and higher-quality leads.

Key wins:

  1. Messaging tests showed nationwide angles outperformed seasonal or educational themes.

  2. Landing page redesign elevated brand alignment and user experience.

  3. Ad-to-landing page match boosted lead volume and improved conversion efficiency.


Consistent Messaging, Better Results

I partnered with the paid ads team on the Erie Home account to redesign and optimize landing pages for better performance. We A/B tested messaging, layout, and CTAs—resulting in stronger conversion rates and higher-quality leads.

Key wins:

  1. Messaging tests showed nationwide angles outperformed seasonal or educational themes.

  2. Landing page redesign elevated brand alignment and user experience.

  3. Ad-to-landing page match boosted lead volume and improved conversion efficiency.


Building a Clean Data Pipeline from Click to CRM

To support ongoing optimization, I audited and improved analytics tracking across platforms to ensure accurate, end-to-end data—from landing page click to CRM submission.

I worked closely with Erie’s in-house team to make sure lead data flowed seamlessly through forms, into their CRM, and back to the agency for better campaign insights. With a stronger tracking foundation, Erie Home was able to scale ad performance while keeping acquisition costs efficient.

Building a Clean Data Pipeline from Click to CRM

To support ongoing optimization, I audited and improved analytics tracking across platforms to ensure accurate, end-to-end data—from landing page click to CRM submission.

I worked closely with Erie’s in-house team to make sure lead data flowed seamlessly through forms, into their CRM, and back to the agency for better campaign insights. With a stronger tracking foundation, Erie Home was able to scale ad performance while keeping acquisition costs efficient.

Building a Clean Data Pipeline from Click to CRM

To support ongoing optimization, I audited and improved analytics tracking across platforms to ensure accurate, end-to-end data—from landing page click to CRM submission.

I worked closely with Erie’s in-house team to make sure lead data flowed seamlessly through forms, into their CRM, and back to the agency for better campaign insights. With a stronger tracking foundation, Erie Home was able to scale ad performance while keeping acquisition costs efficient.