✽ Conversion Rate Optimization
✽ Landing Page Testing
✽ Google Tag Manager
Since 1976, Erie Home has supplied and installed the best-performing roofing, and basement waterproofing solutions, on the market.
Challenge
As part of Superbolt Agency, I helped the Erie team set up landing pages for testing, implemented lead forms and collaborated with the internal Erie development team to ensure leads funneled into their Salesforce and conversions were being accurately tracked across their channels and products.
Approach
I worked directly with Erie's marketing team and development teams to understand their tracking requirements. I factored this with our internal Superbolt Agency marketing team's need and helped set up tracking within Google Tag Manager. I then partnered with our internal marketing team to create a landing page testing schedule and implemented the test on Unbounce.
Results
✤
Since the beginning of our engagement, we've seen learnings and growth from various landing page testing. Additionally, we worked with Erie's other advertising vendors to onboard them onto our testing setup.
