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Fab Habitat

As part of Superbolt Agency, I updated Fab Habitat's branding and redesigned their website. This contributed to inproving their ROAS threefold.

Problem

When we first worked with Fab Habitat, we were able to drive traffic to their website; however, we noticed that prospects weren't converting once they landed on the website. In order to improve conversions, we worked with Fab Habitat to refresh their branding and incorporate more story and messaging on their website.

Before their redesign.

Process

We worked with Fab Habitat to redesign their visual identity, from updating their logo, colors and font. We also spent time with them honing in their brand messaging and tone of voice, which was especially important. The founders, Suchin and Kanan had such warm and welcoming personalities. They were also very passionate about their products and their mission and we wanted to infuse that throughout their branding and site.

Results

The brand and website refresh contributed to improving their ROAS threefold while doubling advertising spend.

I added value propositions to highlight each product's value. I also designed a bottle counter to highlight each rug's direct impact on the environment.

One thing they didn't have before was a material's page. I added a material's page to their site in order to create a space where they could provide more information about the materials used to create their products and the process.


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