Freak Athlete is known for building high-performance gym equipment for explosive strength and athleticism. I worked alongside their existing team—hiring, mentoring, and optimizing across the board to streamline operations, expand internationally, and launch new initiatives that drove real results. Within a year, we accomplished a lot—and fast.
Apps & Integrations
✽ TrueMed
✽ GovX
✽ Replo
Restructuring for Efficiency and Lower Overhead
I consolidated Freak Athlete’s multi-account Shopify setup into a single account—saving thousands in monthly platform fees. We also overhauled product page infrastructure, cutting setup time by 50% across regions. Beyond Shopify, I cleaned up internal ops by migrating their messy mix of Microsoft Teams and Google Workspace into a single, streamlined Google Workspace setup—reducing costs and improving day-to-day efficiency.
Restructuring for Efficiency and Lower Overhead
I consolidated Freak Athlete’s multi-account Shopify setup into a single account—saving thousands in monthly platform fees. We also overhauled product page infrastructure, cutting setup time by 50% across regions. Beyond Shopify, I cleaned up internal ops by migrating their messy mix of Microsoft Teams and Google Workspace into a single, streamlined Google Workspace setup—reducing costs and improving day-to-day efficiency.
Restructuring for Efficiency and Lower Overhead
I consolidated Freak Athlete’s multi-account Shopify setup into a single account—saving thousands in monthly platform fees. We also overhauled product page infrastructure, cutting setup time by 50% across regions. Beyond Shopify, I cleaned up internal ops by migrating their messy mix of Microsoft Teams and Google Workspace into a single, streamlined Google Workspace setup—reducing costs and improving day-to-day efficiency.
Conversion Rate Optimization That Drove Real Revenue Growth
Using heatmaps, behavioral data, and years of e-commerce experience, we optimized PDPs with content customers actually cared about—clear features, use cases, and added education where it mattered. We also revamped the site to better support sales and new product drops. The result? A 31% increase in monthly revenue during my time with Freak Athlete.
Conversion Rate Optimization That Drove Real Revenue Growth
Using heatmaps, behavioral data, and years of e-commerce experience, we optimized PDPs with content customers actually cared about—clear features, use cases, and added education where it mattered. We also revamped the site to better support sales and new product drops. The result? A 31% increase in monthly revenue during my time with Freak Athlete.
Conversion Rate Optimization That Drove Real Revenue Growth
Using heatmaps, behavioral data, and years of e-commerce experience, we optimized PDPs with content customers actually cared about—clear features, use cases, and added education where it mattered. We also revamped the site to better support sales and new product drops. The result? A 31% increase in monthly revenue during my time with Freak Athlete.
Turning Ad Traffic Into Conversions With Smarter Landing Pages
When I first joined, most paid traffic from Meta was being sent straight to PDPs. But after digging into the data, it was clear: conversion was low due to a longer purchase cycle and the product’s need for more education. We implemented dedicated landing pages and ran A/B tests tailored to this channel—resulting in a 1480% increase in conversion rate. Built fast, iterated faster.
Turning Ad Traffic Into Conversions With Smarter Landing Pages
When I first joined, most paid traffic from Meta was being sent straight to PDPs. But after digging into the data, it was clear: conversion was low due to a longer purchase cycle and the product’s need for more education. We implemented dedicated landing pages and ran A/B tests tailored to this channel—resulting in a 1480% increase in conversion rate. Built fast, iterated faster.
Turning Ad Traffic Into Conversions With Smarter Landing Pages
When I first joined, most paid traffic from Meta was being sent straight to PDPs. But after digging into the data, it was clear: conversion was low due to a longer purchase cycle and the product’s need for more education. We implemented dedicated landing pages and ran A/B tests tailored to this channel—resulting in a 1480% increase in conversion rate. Built fast, iterated faster.
Launching a Content Hub to Educate, Convert, and Support
We launched Freak Athlete Zone, a training content hub built to showcase product versatility, educate existing customers, and convert new ones. I collaborated with founders, product, marketing, design, developers, and content creators to build the infrastructure and scale the library over time. The result? Fewer CX tickets, more engaged customers, and consistently positive feedback from the community.
Launching a Content Hub to Educate, Convert, and Support
We launched Freak Athlete Zone, a training content hub built to showcase product versatility, educate existing customers, and convert new ones. I collaborated with founders, product, marketing, design, developers, and content creators to build the infrastructure and scale the library over time. The result? Fewer CX tickets, more engaged customers, and consistently positive feedback from the community.
Launching a Content Hub to Educate, Convert, and Support
We launched Freak Athlete Zone, a training content hub built to showcase product versatility, educate existing customers, and convert new ones. I collaborated with founders, product, marketing, design, developers, and content creators to build the infrastructure and scale the library over time. The result? Fewer CX tickets, more engaged customers, and consistently positive feedback from the community.
Unlocking New Channels With the Right Audience
We implemented HSA/FSA and GovX support—opening up new, high-intent purchasing paths. These channels gained traction immediately, driving strong early conversions and expanding Freak Athlete’s reach beyond traditional DTC.
Unlocking New Channels With the Right Audience
We implemented HSA/FSA and GovX support—opening up new, high-intent purchasing paths. These channels gained traction immediately, driving strong early conversions and expanding Freak Athlete’s reach beyond traditional DTC.
Unlocking New Channels With the Right Audience
We implemented HSA/FSA and GovX support—opening up new, high-intent purchasing paths. These channels gained traction immediately, driving strong early conversions and expanding Freak Athlete’s reach beyond traditional DTC.
✤
Peiying is the strongest eCommerce operator that I've personally had the chance to work with. She is a rare blend of strategist, builder, and leader. She combines deep technical understanding with strong design sensibility and a conversion-focused mindset. That unique combination allowed her to successfully lead a cross-functional team of three developers, a UI/UX designer, and collaborate closely with our marketing team to deliver high-impact results.
Benjamin Elster
CEO and Founder
Freak Athlete
✤
Let's Collaborate
© Peiying Feng
2025
✤
Let's Collaborate
© Peiying Feng
2025
✤
Let's Collaborate
© Peiying Feng
2025