✽ E-Commerce Strategy
✽ Infrastructure Development
✽ Team Lead and Management
✽ UX and Visual Design
✽ Shopify Management
Freak Athlete creates versatile, space-saving home gym equipment designed to deliver high-performance workouts at home without sacrificing quality or affordability.
Challenge
Some key challenges Freak Athlete faced when I first joined as the Director of E-Commerce:
5+ Shopify stores with inadequate infrastructure for multi-store management
Strong needs for localization for expanding markets
Rapid product launches requiring new feature development
Fast-paced product timelines and launches
Gaps in resource allocation and infrastructure to streamline store operations
Approach
Partnered with heads of Marketing and Design to work on internal resources and implement project management systems
Led projects to improve site infrastructure, improve conversions and launch new features to attract customers
Oversaw developers and provided guidance in terms of build and site setup
Reviewed data to provide guidance on where to implement improvements
Provided design mockups as needed, while working with recruiters to bring on a UI/UX designer
Help launch new global market
Results
✤
Key highlights include:
Improved Shopify store organization, saving the brand thousands in monthly fees
Improved infrastructure across 5+ Shopify stores, streamlining management time by 40%
Improved data analytics tracking
Recommended and implemented changes on the site to improve conversion rates
Help launch two new markets and new products
Oversaw and launched Freak Athlete Zone, a dynamic workout library that provided infrastructure for the broader team to easily create new workouts for customers
