Peiying

Feng

As in who's pay-ing

for dinner. :)

About

✽

Select Case Studies

✽

Contact

Peiying

Feng

As in who's pay-ing

for dinner. :)

About

✽

Select Work

✽

Contact

KORA Organics

KORA Organics

KORA Organics is a certified organic skincare brand founded by Miranda Kerr, based in both the US and Australia. I partnered with their team to bring their rebrand to life—rebuilding both sites on Shopify 2.0 and enabling Shopify Markets to support global growth and reflect the premium experience the brand had evolved into.

Apps & Integrations

✽ Shopify Plus
✽ Klaviyo
✽ Nosto
✽ Loyalty Lion
✽ Google Tag Manager

Understanding the Business Inside Out

Before diving into design or development, I took time to understand how the KORA team actually works—across both AU and US. The goal? Build something smarter without breaking what’s already working.

  • Kept existing workflows intact—especially around product management and fulfillment

  • Cut down on third-party apps to reduce costs and simplify ops

  • Implemented Shopify Markets to support global scale and easy expansion

  • Built a flexible backend so the team can update 80% of the site without a developer (because dev hours are limited and expensive—classic startup problem)

  • Made sure the site checks every box: ADA compliant, SEO-friendly, and responsive on all devices

The result: a streamlined, scalable site that supports the team today and sets them up for growth.

Understanding the Business Inside Out

Before diving into design or development, I took time to understand how the KORA team actually works—across both AU and US. The goal? Build something smarter without breaking what’s already working.

  • Kept existing workflows intact—especially around product management and fulfillment

  • Cut down on third-party apps to reduce costs and simplify ops

  • Implemented Shopify Markets to support global scale and easy expansion

  • Built a flexible backend so the team can update 80% of the site without a developer (because dev hours are limited and expensive—classic startup problem)

  • Made sure the site checks every box: ADA compliant, SEO-friendly, and responsive on all devices

The result: a streamlined, scalable site that supports the team today and sets them up for growth.

Understanding the Business Inside Out

Before diving into design or development, I took time to understand how the KORA team actually works—across both AU and US. The goal? Build something smarter without breaking what’s already working.

  • Kept existing workflows intact—especially around product management and fulfillment

  • Cut down on third-party apps to reduce costs and simplify ops

  • Implemented Shopify Markets to support global scale and easy expansion

  • Built a flexible backend so the team can update 80% of the site without a developer (because dev hours are limited and expensive—classic startup problem)

  • Made sure the site checks every box: ADA compliant, SEO-friendly, and responsive on all devices

The result: a streamlined, scalable site that supports the team today and sets them up for growth.

Data-backed Storytelling That Converts

We brought KORA’s product education front and center—leveraging insights from years of CRO, heatmapping, and working with skincare brands. We know what information customers want and where they expect to find it. The result? A site that looks elevated and sells smarter.

Data-backed Storytelling That Converts

We brought KORA’s product education front and center—leveraging insights from years of CRO, heatmapping, and working with skincare brands. We know what information customers want and where they expect to find it. The result? A site that looks elevated and sells smarter.

Data-backed Storytelling That Converts

We brought KORA’s product education front and center—leveraging insights from years of CRO, heatmapping, and working with skincare brands. We know what information customers want and where they expect to find it. The result? A site that looks elevated and sells smarter.

A Custom Bundle Builder That Plays Nice With 3PLs

To boost AOV without adding complexity, I partnered with KORA to build a custom “Build Your Own Bundle” feature. It gave customers a simple way to mix and match products within a routine—reducing confusion, driving education, and increasing cart size—without disrupting their 3PL or fulfillment flows. No extra strain, just smarter upsells. Everyone wins—ops, merch, and most importantly, the customer.

Best of all? It’s scalable and flexible, so KORA can repurpose it for different types of bundles down the line.

A Custom Bundle Builder That Plays Nice With 3PLs

To boost AOV without adding complexity, I partnered with KORA to build a custom “Build Your Own Bundle” feature. It gave customers a simple way to mix and match products within a routine—reducing confusion, driving education, and increasing cart size—without disrupting their 3PL or fulfillment flows. No extra strain, just smarter upsells. Everyone wins—ops, merch, and most importantly, the customer.

Best of all? It’s scalable and flexible, so KORA can repurpose it for different types of bundles down the line.

A Custom Bundle Builder That Plays Nice With 3PLs

To boost AOV without adding complexity, I partnered with KORA to build a custom “Build Your Own Bundle” feature. It gave customers a simple way to mix and match products within a routine—reducing confusion, driving education, and increasing cart size—without disrupting their 3PL or fulfillment flows. No extra strain, just smarter upsells. Everyone wins—ops, merch, and most importantly, the customer.

Best of all? It’s scalable and flexible, so KORA can repurpose it for different types of bundles down the line.

Smarter Redirects for a Global Customer Base

With a single social presence and customers shopping worldwide, we built custom logic to direct visitors to the right regional site, in the right language, showing the correct inventory. This system was partially app-integrated and partially custom to balance cost and flexibility. It also allowed for specific promotional routing—so one Instagram post could serve the right product, in the right market.

Smarter Redirects for a Global Customer Base

With a single social presence and customers shopping worldwide, we built custom logic to direct visitors to the right regional site, in the right language, showing the correct inventory. This system was partially app-integrated and partially custom to balance cost and flexibility. It also allowed for specific promotional routing—so one Instagram post could serve the right product, in the right market.

Smarter Redirects for a Global Customer Base

With a single social presence and customers shopping worldwide, we built custom logic to direct visitors to the right regional site, in the right language, showing the correct inventory. This system was partially app-integrated and partially custom to balance cost and flexibility. It also allowed for specific promotional routing—so one Instagram post could serve the right product, in the right market.

Retention, Upgraded

We partnered with Prive Subscriptions to help KORA migrate off ReCharge. While we’ve worked with ReCharge for years, it hit limitations that Prive solved out of the box. We also helped revamp their LoyaltyLion setup—giving KORA a more flexible retention strategy designed to increase LTV and keep customers coming back.

Retention, Upgraded

We partnered with Prive Subscriptions to help KORA migrate off ReCharge. While we’ve worked with ReCharge for years, it hit limitations that Prive solved out of the box. We also helped revamp their LoyaltyLion setup—giving KORA a more flexible retention strategy designed to increase LTV and keep customers coming back.

Retention, Upgraded

We partnered with Prive Subscriptions to help KORA migrate off ReCharge. While we’ve worked with ReCharge for years, it hit limitations that Prive solved out of the box. We also helped revamp their LoyaltyLion setup—giving KORA a more flexible retention strategy designed to increase LTV and keep customers coming back.

✤

Peiying and her team has been instrumental in our ecommerce growth in the years we’ve worked with her. From a total site redesign in line with a brand refresh, to launching on Shopify Markets to improve our global user experience, her team has a commitment to delivering exceptional digital solutions that drive conversion. We cannot recommend them enough!


Carson Clark
Senior Marketing Manager
KORA Organics