✽ Landing Page Testing
✽ Conversion Rate Optimization
Midi Health focuses on bringing compassionate, high-quality medical care to women in perimenopause and menopause.
Challenge
We wanted to highlight Midi Health’s specialized care model from traditional, uncomfortable doctors’ offices in an approachable, relatable tone.
Approach
I worked with the Midi team to identify approaches and messaging to build landing pages to determine what messaging would relate most to specific audiences.
