Testing landing pages to speak to the right patient

Testing landing pages to speak to the right patient

Midi Health

Midi Health

✽ Landing Page Testing

✽ Landing Page Testing

Midi Health delivers compassionate, high-quality care for women navigating perimenopause and menopause. I worked with their team to create landing pages tailored to different symptoms, needs, and stages—meeting women where they are in their health journey and helping them feel seen.

Custom messaging for individual concerns

We partnered with Midi Health to test different messaging frameworks based on the specific concerns women face during perimenopause and menopause—like sleep issues, hot flashes, and brain fog.

Custom messaging for individual concerns

We partnered with Midi Health to test different messaging frameworks based on the specific concerns women face during perimenopause and menopause—like sleep issues, hot flashes, and brain fog.

Custom messaging for individual concerns

We partnered with Midi Health to test different messaging frameworks based on the specific concerns women face during perimenopause and menopause—like sleep issues, hot flashes, and brain fog.

Gaining learnings through messaging testing

By tailoring headlines, content structure, and CTAs to each symptom or stage, we were able to see which narratives resonated most and drove action. These tests helped refine Midi’s voice, improve landing page performance, and create a more personalized experience that built trust from the very first click.

Gaining learnings through messaging testing

By tailoring headlines, content structure, and CTAs to each symptom or stage, we were able to see which narratives resonated most and drove action. These tests helped refine Midi’s voice, improve landing page performance, and create a more personalized experience that built trust from the very first click.

Gaining learnings through messaging testing

By tailoring headlines, content structure, and CTAs to each symptom or stage, we were able to see which narratives resonated most and drove action. These tests helped refine Midi’s voice, improve landing page performance, and create a more personalized experience that built trust from the very first click.