Peiying

Feng

As in who's pay-ing

for dinner. :)

About

✽

Select Case Studies

✽

Contact

Peiying

As in who's pay-ing

for dinner. :)

Feng

About

✽

Select Work

✽

Contact

Parisa Wang

Parisa Wang

Founded in 2016, Parisa Wang offers luxury handbags with iconic, timeless designs—at an accessible price point. Inspired by love in all its forms, each piece is thoughtfully crafted to empower women through emotional connection, personal expression, and everyday elegance.

Apps & Integrations

✽ Klaviyo

Strategy, Planning, and A/B Testing That Delivered

I created a monthly content calendar and worked closely with the founder to plan campaigns and track results. We ran A/B tests on different formats in Klaviyo, learning what content, layout, and timing moved the needle.

Strategy, Planning, and A/B Testing That Delivered

I created a monthly content calendar and worked closely with the founder to plan campaigns and track results. We ran A/B tests on different formats in Klaviyo, learning what content, layout, and timing moved the needle.

Strategy, Planning, and A/B Testing That Delivered

I created a monthly content calendar and worked closely with the founder to plan campaigns and track results. We ran A/B tests on different formats in Klaviyo, learning what content, layout, and timing moved the needle.

Rebranding the Email Voice to Match the Customer

I reworked the tone in the email copy to be bolder, sassier, and more direct—matching how their audience actually talks. With new branding, fresh copy, and stronger creative direction, we saw a +25% lift in open rates and a +95% increase in click-throughs.

Rebranding the Email Voice to Match the Customer

I reworked the tone in the email copy to be bolder, sassier, and more direct—matching how their audience actually talks. With new branding, fresh copy, and stronger creative direction, we saw a +25% lift in open rates and a +95% increase in click-throughs.

Rebranding the Email Voice to Match the Customer

I reworked the tone in the email copy to be bolder, sassier, and more direct—matching how their audience actually talks. With new branding, fresh copy, and stronger creative direction, we saw a +25% lift in open rates and a +95% increase in click-throughs.