✽ Email Marketing
✽ SMS Marketing
✽ Graphic Design
Founded in 2016, Parisa Wang offers luxury handbags with iconic designs at an accessible price point.
Challenge
Parisa Wang came to me to help design weekly email campaigns. Over time, this scope has evolved to providing strategic guidance and expanded to include SMS marketing as well.
Approach
In the beginning of our engagement, the team provided copy and assets for me to put together weekly campaigns. Today, I work with the founder and team to put together a monthly newsletter calendar based on past performance, which also includes conducting A/B tests.
