How refining creatives over time drove 104.1% revenue growth

How refining creatives over time drove 104.1% revenue growth

Parisa Wang

Parisa Wang

✽ Email Marketing

✽ Email Marketing

Founded in 2016, Parisa Wang offers luxury handbags with iconic, timeless designs at an accessible price point. Inspired by love in all its forms, each piece is thoughtfully crafted to empower women through emotional connection, personal expression, and everyday elegance.

Strategy, planning, and A/B testing that delivered

We managed Parisa Wang's monthly content calendar and partnered closely with the founder to plan campaigns and track performance. Through A/B testing in Klaviyo, we identified which content, layouts, and send times resonated most. These insights guided an evolution in tone of voice and email aesthetic, driving stronger engagement and results over time.

Strategy, planning, and A/B testing that delivered

We managed Parisa Wang's monthly content calendar and partnered closely with the founder to plan campaigns and track performance. Through A/B testing in Klaviyo, we identified which content, layouts, and send times resonated most. These insights guided an evolution in tone of voice and email aesthetic, driving stronger engagement and results over time.

Strategy, planning, and A/B testing that delivered

We managed Parisa Wang's monthly content calendar and partnered closely with the founder to plan campaigns and track performance. Through A/B testing in Klaviyo, we identified which content, layouts, and send times resonated most. These insights guided an evolution in tone of voice and email aesthetic, driving stronger engagement and results over time.

Rebranding the email voice to match the customer

We reworked the tone in the email copy to be bolder and sassier, matching how their audience actually talks. We elevated the way their branding came across their assets without a full rebrand, and with fresh copy and stronger creative direction, we saw a +25% lift in open rates and a +95% increase in click-throughs.

Rebranding the email voice to match the customer

We reworked the tone in the email copy to be bolder and sassier, matching how their audience actually talks. We elevated the way their branding came across their assets without a full rebrand, and with fresh copy and stronger creative direction, we saw a +25% lift in open rates and a +95% increase in click-throughs.

Rebranding the email voice to match the customer

We reworked the tone in the email copy to be bolder and sassier, matching how their audience actually talks. We elevated the way their branding came across their assets without a full rebrand, and with fresh copy and stronger creative direction, we saw a +25% lift in open rates and a +95% increase in click-throughs.

A fresh look for 3x growth

For Parisa Wang’s 8th Birthday Sale, we developed custom photography that broke from her usual aesthetic. Paired with a timely PR push, the refreshed visuals drove a 3x increase in sales volume compared to her norm.

A fresh look for 3x growth

For Parisa Wang’s 8th Birthday Sale, we developed custom photography that broke from her usual aesthetic. Paired with a timely PR push, the refreshed visuals drove a 3x increase in sales volume compared to her norm.

A fresh look for 3x growth

For Parisa Wang’s 8th Birthday Sale, we developed custom photography that broke from her usual aesthetic. Paired with a timely PR push, the refreshed visuals drove a 3x increase in sales volume compared to her norm.