✽ Research
✽ UX and Visual Design
Ravek creates American-engineered custom accessories for ATVs, designed and tested to solve real riding issues.
Challenge
Ravek came to me with help to put together designs for a new website for their launch. I was contracted to provide the mockups for the homepage, collection page, product page and checkout flow for their development agency to build in time for their soft launch. With a tight deadline of 6 weeks, it was important to flesh out a design that met the brand's needs and could be easily built in time for launch.
Approach
Though Ravek had provided a draft brand guideline, it was important that I spoke with their founders, marketing consultants and creative directors to understand their over all vision. While I was familiar with the outdoor space in terms of mountain biking and off-road vehicles, ATVs was an industry I wasn't familiar with and so I leaned on the founding team to provide insights as to what their customer concerns would be when navigating the site.
Results
✤
After a really smooth process, I was able to provide the Figma mockups on time to their development agency, and they were able to build the site on Magento with occasional guidance. While the site is still a work-in-progress, the soft-launch has been overall successful.
