You've launched…but something is missing.
I love rolling up my sleeves and partnering with brands that have outgrown DIY but aren’t ready for a full-time commitment. From strategy, design and development, to those random tasks no one fully owns yet, I help founders, CMOs, and e-commerce teams build the structure they need for their next stage of growth.
SELECT WORK
Select Brands
Testimonials
"Peiying and her team has been instrumental in our e-commerce growth in the years we’ve worked with them. From a total site redesign in line with a brand refresh, to launching on Shopify Markets to improve our global user experience, their team has a commitment to delivering exceptional digital solutions that drive conversion. We cannot recommend them enough!"
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Carson Clark
SR. Manager of Digital Marketing
KORA Organics
"Peiying is the strongest ecommerce operator that I've personally had the chance to work with. She is a rare blend of strategist, builder, and leader. She combines deep technical understanding with strong design sensibility and a conversion-focused mindset. That unique combination allowed her to successfully lead a cross-functional team of developers, a UI/UX designer, and collaborate closely with our marketing team to deliver high-impact results."
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Benjamin Elster
CEO and Founder
Freak Athlete
"I just want to say Peiying specifically, and her team as well, have been so great to work with. Really feel like she has our best interests in mind and are an extension of DEN. I appreciate all her hard work and strategic perspectives."
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