I help brands drive conversions by optimizing every step of the customer journey with data-backed strategy and conversion-driven design.
SERVICES
Expertise that feels like an extension of your team.
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My team and I help you do more with less, and stand out through strategic storytelling.
❋ Brand Strategy & Positioning
❋ Content Strategy
❋ Copywriting
❋ Graphic Design
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I help brands run their stores day-to-day, expand into global markets, launch promos, and boost conversion rates. Sometimes you need a strategic partner. Sometimes you need a doer. I’m both.
❋ UX/UI Design
❋ Store Consulting
❋ Store Development
❋ Store Management
❋ Project Management
❋ Conversion Rate Optimization
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Growth doesn’t happen in silos. My team and I look at the full marketing ecosystem, from site to retention and make sure every channel works together to drive recurring results.
❋ Lifecycle Marketing
❋ CRM (Email/SMS Campaigns)
❋ A/B Testing
❋ Web Analytics
❋ Customer Retention
❋ Paid Media
Testimonials
Peiying is the strongest ecommerce operator that I've personally had the chance to work with. She is a rare blend of strategist, builder, and leader. She combines deep technical understanding with strong design sensibility and a conversion-focused mindset. That unique combination allowed her to successfully lead a cross-functional team of developers, a UI/UX designer, and collaborate closely with our marketing team to deliver high-impact results.
Benjamin Elster
CEO and Founder
Freak Athlete
I just want to say Peiying specifically, and her team as well, have been so great to work with. Really feel like she has our best interests in mind and are an extension of DEN. I appreciate all her hard work and strategic perspectives.