About
I specialize in elevating digital experiences for brands ranging from local businesses to multi-million-dollar international companies, delivering high-performance UX/UI design, conversion rate optimization, email marketing, and full-scale builds across Shopify, Webflow, Framer, and more.
With over 10 years of experience in the industry, I bring both strategy and expert execution that drives results without the wasted spend. When you work with me, you get clear direction on what to do and why it matters. I'll take care of implementing your tailored solution, whether it's across backend operations, promotions, analytics, tech stacks or beyond.
"I've had the pleasure of working with Peiying across multiple brands. She was an invaluable partner during my time leading marketing at KORA, where she played a critical role in our website relaunch and rebrand, then continued to support the site as we optimized and scaled the business.
When it came time to launch LONA, there was no question that I wanted her leading our digital experience again. Peiying is one of the rare partners who combines deep UX and ecommerce expertise with genuine empathy for her clients. She's incredibly nimble, thoughtful, collaborative, and always approaches challenges as an extension of your team—not just a vendor.
Whether you're an early-stage startup or an established brand, Peiying brings strategic thinking, exceptional execution, and a true sense of partnership. I can't recommend her highly enough."
Annie Vallely, CEO
LONA BEAUTY
Select Brands
Select Platforms
Testimonials
"Peiying and her team has been instrumental in our e-commerce growth in the years we’ve worked with them. From a total site redesign in line with a brand refresh, to launching on Shopify Markets to improve our global user experience, their team has a commitment to delivering exceptional digital solutions that drive conversion. We cannot recommend them enough!"
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Carson Clark
SR. Manager of Digital Marketing
KORA Organics
"Peiying is the strongest ecommerce operator that I've personally had the chance to work with. She is a rare blend of strategist, builder, and leader. She combines deep technical understanding with strong design sensibility and a conversion-focused mindset. That unique combination allowed her to successfully lead a cross-functional team of developers, a UI/UX designer, and collaborate closely with our marketing team to deliver high-impact results."
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Benjamin Elster
CEO and Founder
Freak Athlete
"I just want to say Peiying specifically, and her team as well, have been so great to work with. Really feel like she has our best interests in mind and are an extension of DEN. I appreciate all her hard work and strategic perspectives."
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