Hi! My name is Peiying Feng.
I make high-converting websites for DTC brands.
With over half a decade of experience bridging design and technology, I help brands grow their Shopify stores sustainably and efficiently.
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Holistic in just the way you need.
There's a lot of moving pieces to running a successful e-commerce. My background in design, data and technology, paired with my experience leading teams at a growth agency means I bring a 360° perspective to the table. From working directly with founders, designers and developers to marketers and 3PLs, I know what it takes to get your startup running quickly and smoothly.
Let's TalkFeatured Work
Superbolt Agency
website graphic design
At Superbolt Agency, I lead a team of designers and developers to work on web-related projects.
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Saie Beauty
website
I led a team to help Saie Beauty manage, update and expand their Shopify Plus store to support their growth shortly after their launch.
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Try The World
website illustration graphic design
At Try The World, I worked mainly as a front-end web designer and developer. Here are some of the highlights of my work during this time.
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Reward Points Transfer
data visualization
I was contracted by The Points Guy to create an interactive data visualization that allowed users to see which credit cards allowed points transfers to over 50 airlines and hotels.
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Recent Articles
Need a Website? Here's Where to Start
website
The Internet has gotten a lot more complicated since I started building websites when I was 13 years old in my parents' house. There a lot more browsers, devices, frameworks and platforms. Front-end, back-end, React, Ruby, Python, UX/UI - it gets jargon-heavy real fast. So what and who do you need to get yourself a website?
Read More5 Tips For Working Remotely From Home
career
When I moved to Los Angeles from New York, ironically I ended up working for a newly-started digital marketing agency based in New York. For two years, I worked remotely from home until we expanded the company to officially have an office in Los Angeles. That being said, today, 95% of the work I do is still done remotely as our clients are based all over the country.
Read More5 Tips That Help Me Work Efficiently
career
Working at a start-up since day one generally means you end up taking on a lot of responsibilities outside of your job description and title. As one of the first employees at the company, not only was I responsible for design tasks, but as the only front-end developer in the company meant that I was also responsible for jobs that normally would've...
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