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Hi! My name is Peiying Feng.

I create great online experiences for direct-to-consumer brands.

I help brands grow their online presence through strategic thinking, stunning visuals and exceptional user experience paired with the right technical solutions for each use case.

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Select Brands

Auto-Tune Bankrate Beauty Pie Den Outdoors Dieux Skin Ettitude Forme Financial Gear Junkie Harmless Harvest Kora Maiden Home Noom Odacite Provence Beauty Smarty Pants Saie Studs The Points Guy

Holistic in just the way you need to grow a successful business online.

With a background in design, data and technology, paired with years of experience leading teams as a founding member at an award-winning growth agency, I bring a 360° approach to the table. From working directly with founders, designers and developers, to marketers and 3PLs, I've helped brands scale their online brands efficiently.

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Featured Work

KORA Organics

website

e-commerce

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ux/ui

I led our team at Superbolt Agency to design, build and launch KORA Organics's new Australian and US website based on their new brand guideline.

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Superbolt Agency

website

graphic design

e-commerce

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ux/ui

art direction

At Superbolt Agency, I lead a team of designers, developers and copywriters to work on web-related projects.

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Saie Beauty

website

e-commerce

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ux/ui

Since their launch in 2019, I've led a team to help Saie Beauty manage, update and expand their Shopify Plus store to support their growth.

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Health & Wellness

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e-commerce

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ux/ui

Select examples of client work for brands in the health and wellness space.

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Home Improvement

website

e-commerce

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ux/ui

Select examples of client work for brands in the home improvement space.

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Skincare & Beauty

website

e-commerce

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ux/ui

Select examples of client work for brands in the skincare and beauty space.

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All Work

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