Hi! My name is Peiying Feng.

I make high-converting websites for DTC brands.

With over half a decade of experience designing and developing in the e-commerce space, I help brands grow their Shopify stores sustainably and efficiently.

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Select Brands

Altwell Auto-Tune Bankrate Beauty Pie Bravo Sierra Den Outdoors Dieux Skin Ettitude Fab Habitat Forme Financial Harmless Harvest Kora Maiden Home Natura Noom Odacite Real Therapy Smarty Pants Saie Studs THMBL The Points Guy Ursa Major WTHN

Holistic in just the way you
need to build a successful e-commerce.

My background in design, data and technology, paired with my experience working in-house and leading teams as a founding member at an award-winning growth agency means I bring a 360° approach to the table. From working directly with founders, designers and developers to marketers and 3PLs, I know what it takes to grow your startup quickly and smoothly.

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Featured Work

Superbolt Agency

website graphic design

At Superbolt Agency, I lead a team of designers and developers to work on web-related projects.

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Saie Beauty


I led a team to help Saie Beauty manage, update and expand their Shopify Plus store to support their growth shortly after their launch.

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Try The World

website illustration graphic design

At Try The World, I worked mainly as a front-end web designer and developer. Here are some of the highlights of my work during this time.

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Reward Points Transfer

data visualization

I was contracted by The Points Guy to create an interactive data visualization that allowed users to see which credit cards allowed points transfers to over 50 airlines and hotels.

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Recent Articles

5 Things Every E-Commerce Website Should Have


Regardless of what industry, if you run an e-commerce website, here are 5 things you should include on your website to improve your conversions.

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The Value of Great Design - Why Design Costs Vary


Design today can cost you anywhere from $5-$10,000. So why are the costs so vastly different and why does it matter? Read on to find out!

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Need a Website? Here's Where to Start


If you're looking to start an e-commerce and aren't sure where to start, here's the quick basics to things you'll need to start a website.

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