Hi! My name is Peiying Feng.

I make high-converting websites for DTC brands.

With over half a decade of experience bridging design and technology, I help brands grow their Shopify stores sustainably and efficiently.

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Select Brands

Altwell Auto-Tune Bankrate Bravo Sierra Ettitude Fab Habitat Goodfish Harmless Harvest Maiden Home Natura Odacite Real Therapy Smarty Pants Saie Studs The Points Guy Ursa Major WTHN

Holistic in just the way you need.

There's a lot of moving pieces to running a successful e-commerce. My background in design, data and technology, paired with my experience leading teams at a growth agency means I bring a 360° perspective to the table. From working directly with founders, designers and developers to marketers and 3PLs, I know what it takes to get your startup running quickly and smoothly.

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Featured Work

Superbolt Agency

website graphic design

At Superbolt Agency, I lead a team of designers and developers to work on web-related projects.

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Saie Beauty


I led a team to help Saie Beauty manage, update and expand their Shopify Plus store to support their growth shortly after their launch.

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Try The World

website illustration graphic design

At Try The World, I worked mainly as a front-end web designer and developer. Here are some of the highlights of my work during this time.

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Reward Points Transfer

data visualization

I was contracted by The Points Guy to create an interactive data visualization that allowed users to see which credit cards allowed points transfers to over 50 airlines and hotels.

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Recent Articles

Need a Website? Here's Where to Start


The Internet has gotten a lot more complicated since I started building websites when I was 13 years old in my parents' house. There a lot more browsers, devices, frameworks and platforms. Front-end, back-end, React, Ruby, Python, UX/UI - it gets jargon-heavy real fast. So what and who do you need to get yourself a website?

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5 Tips For Working Remotely From Home


When I moved to Los Angeles from New York, ironically I ended up working for a newly-started digital marketing agency based in New York. For two years, I worked remotely from home until we expanded the company to officially have an office in Los Angeles. That being said, today, 95% of the work I do is still done remotely as our clients are based all over the country.

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5 Tips That Help Me Work Efficiently


Working at a start-up since day one generally means you end up taking on a lot of responsibilities outside of your job description and title. As one of the first employees at the company, not only was I responsible for design tasks, but as the only front-end developer in the company meant that I was also responsible for jobs that normally would've...

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