As in who's paying for dinner?

Peiying

As in who's paying for dinner?

Peiying

As in who's paying for dinner?

Peiying

Feng

Feng

Feng

I design impactful, intuitive UX/UI—data-driven and always on-brand.

With 8+ years in e-commerce, I bring both strategy and hands-on execution to every project—from high-growth DTC brands to early-stage startups.

pst Time:

4:06 PM

WashingTon STATE
WashingTon STATE
  • UX/UI

    Conversion Rate Optimization

    Brand Strategy

    Client Management

  • UX/UI

    Conversion Rate Optimization

    Brand Strategy

    Client Management

About

With 8+ years in e-commerce, I’ve helped leading DTC brands grow through thoughtful, conversion-driven UX/UI. My work bridges strategy and execution—from designing in Figma to writing copy, mapping flows, and building experiences that drive results.

I lead clients, mentor teams, and still love getting hands-on with the details.

When I’m not designing, you’ll find me on a bike, skis, or somewhere deep in the mountains.

[Peiying and her] team has been instrumental in our ecommerce growth in the year we’ve worked with them. From a total site redesign in line with a brand refresh, to launching on Shopify Markets to improve our global user experience, their team has a commitment to delivering exceptional digital solutions that drive conversion. We cannot recommend them enough!

[Peiying and her] team has been instrumental in our ecommerce growth in the year we’ve worked with them. From a total site redesign in line with a brand refresh, to launching on Shopify Markets to improve our global user experience, their team has a commitment to delivering exceptional digital solutions that drive conversion. We cannot recommend them enough!

Carson Clark
Senior Marketing Manager
KORA Organics

I just want to say [Peiying] specifically, [and her] team as well, have been so great to work with. Really feel like [she has] our best interests in mind and are an extension of DEN. I appreciate all [her] hard work and strategic perspectives.

I just want to say [Peiying] specifically, [and her] team as well, have been so great to work with. Really feel like [she has] our best interests in mind and are an extension of DEN. I appreciate all [her] hard work and strategic perspectives.

Gabrielle Dalvet
HEad of Marketing
Den Outdoors

Select Brands

Select Brands

Select Brands

I've had the pleasure of working on 100+ brands over the last decade in various capacities. These are a select few.

I've had the pleasure of working on 100+ brands over the last decade in various capacities. These are a select few.

I've had the pleasure of working on 100+ clients over the last decade in various capacities.

Here are a select few.

  • Shopify Plus

    Klaviyo

    ReCharge

    Prive

    LoyaltyLion

    Replo

    VWO

    HotJar

  • Shopify Plus

    Klaviyo

    ReCharge

    Prive

    LoyaltyLion

    Replo

    VWO

    HotJar