With 8+ years in e-commerce, I’ve helped leading DTC brands grow through thoughtful, conversion-driven UX/UI. My work bridges strategy and execution—from designing in Figma to writing copy, mapping flows, and building experiences that drive results.

I lead clients, mentor teams, and still love getting hands-on with the details.

When I’m not designing, you’ll find me on a bike, skis, or somewhere deep in the mountains.